How to Crash the C-Suite - Transforming Your Analysis Career Conference

  • Monday, December 06, 2021
  • 9:00 AM - 5:30 PM
  • Virtual conference

Monday, December 6, 2021 - 9:30 am - 5:30 pm EST

Virtual Conference from Bluegrass IIBA Chapter and The Uncommon League

About This Conference

Is your expectation of the analyst career to be invisible? To take a few meetings with some stakeholders then sit at your desk and write documentation all day long? Isn’t there more to product and project work? Absolutely! As Bob the Badass BA always said, you are a leader in your domain, and now is the time to uncover and embrace your leadership skills.

In this Uncommon Conference Experience, we’ll take a page from the tales of King Ralph and Princess Mia who each found themselves elevated to royal leadership. Sure, we may not need to fend off a plot to take over the country, but every analyst deserves to be in the room where strategy is being defined and decisions are being made. How can you transform your career from tactical, boots on the ground-style work to strategic decision maker? Chin up, shoulders back, sit up straight, and we’ll let you in on all of the secrets.

The Uncommon League will accept the challenge of helping you become the leader that you truly are. You are perfectly positioned to help lead your company’s transformation from project focus to capability and product focused work. Given the right amount of time, say 7 hours or so, we think you’ll find the C-suite is an excellent place to work (even if it isn’t a palace). Gentlemen, dust off your morning coat. Ladies, straighten your crown. Hold your head high as we get strategic, at every level, and certainly crash the C-suite.

Date, Time & Location

Date: December 6, 2021
Time: 9:30 am - 5:30 pm (Eastern Time)
Location: Live Virtual Online Conference
    See details below

Earn 7 PD Hours or CDUs for IIBA certifications and PDUs for PMI recertifications.

What We Cover

    • How to transform your career from tactical project work to strategic focus
    • Product Management, Product Ownership, Analysis – similarities, differences, and which role is right for you.
    • How to align any initiative with company strategy, or prove that an initiative is not aligned and should be canceled.
    • Vision isn’t just for companies or products, but can be applied at any level of focus, from line of business and beyond.
    • Where do OKRs (Objectives and Key Results) fit in to our work?
    • Should leadership create OKRs? Should a product owner? Should our agile or project team even care (hint: YES!)
    • How to write meaningful OKRs and share them with teams and other leaders
    • We’ll demystify road maps
      • Debunk myths, legends, and lies about road maps
      • Understand the difference between road maps and release plans
      • How to map OKRs to road maps
      • How to create practical roadmaps that can be followed
    • How to measure success and failure
      • What metrics measure
      • Choosing the metrics that matter
    • How to focus on capabilities, not just the project in front of us
    • Preparing the organization, from people to processes, for changes.


     9:30 am – 10:00 am
    (Eastern Time)


    • Discovering the Conference Website
    • Students Materials Downloads, Working with Zoom Meetings Tools, Working with the Miro Whiteboards

    • Team Assignments
    10:00 am – 11:20 am
    (Eastern Time)

    Transformation from Tactical to Strategic

    • Transforming your project work to be more strategic
    • The differences and overlaps between Product Ownership, Product Management, Business Analysis

    Aligning Analysis, Requirements, and Design with an Organizations Vision

    • Understanding the Different Level of Vision: Organization, Product, Project, and more

    • Tools and Techniques to Align with Different Levels of Vision

    • Approaches for Vision Alignment

    OKR (Objectives and Key Results)

    • Defining and Understanding how OKRs work in an organization

    • Writing meaningful OKRs with Leadership Teams, Project Teams, and other teams
    11:20 am – 11:30 am
    (Eastern Time)
    11:30 am – 1:00 pm
    (Eastern Time)

    Demystify the Roadmap

    • Debunk the urban legends and myths about roadmaps

    • Road maps versus release plans

    • OKRs to roadmaps

    • Tools and techniques for creating meaningful roadmaps at for product, project, system, and all levels

     1:00 pm – 2:00 pm
    (Eastern Time)
     2:00 pm – 3:20 pm
    (Eastern Time)

    Success and Failure by the Numbers

    • What metrics measure - really measure

    • Choosing the right metrics

    • Understanding and communicating measurement results effectively

    Measurements and Roadmaps

    • Aligning the OKR, roadmap and metrics together for effective analysis, design, and innovation

     3:20 pm – 3:30 pm
    (Eastern Time)
     3:30 pm – 4:30 pm
    (Eastern Time)

    Capability Focused Analysis

    • How to focus on organizational capabilities to elicit effective requirements for innovative solution design

    • Organization to Product to Project - alignment of capabilities at different levels to remove requirements bloat, over designed solutions, and expensive system redundancy

     4:30 pm – 4:40 pm
    (Eastern Time)


     4:40 pm – 5:20 pm
    (Eastern Time)

    Prepare and Execute Change

    • Transitioning from people to process
    • Tools and techniques for organizational change management
    • Overcoming the change hurdles
     5:20 pm – 5:30 pm
    (Eastern Time)
    Conference Wrap-up

    Conference Materials

    All the materials for this conference are digital. We will be providing you a link to download the conference materials shortly before the conference. No physical items will be shipped for this conference.


          $99 - Early Bird Price until November 1, 2021

        $139 - Regular Price after November 1, 2021

    3 Conference Bundle


      $289 - Early Bird Price until November 1, 2021

      $329 - Regular Registration Price after November 1, 2021 until December 5, 2021


    Based in Lexington, Kentucky and serving all interested Kentucky Business Analysts    

    Mailing address:  Bluegrass IIBA Chapter | 1588 Leestown Road, Suite 130-111 | Lexington, KY  40511



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