Using Strategy Analysis to Increase Your Success

  • Tuesday, June 08, 2021
  • 7:00 AM - 8:30 AM
  • Virtual Chapter Meeting

Topic: Using Strategy Analysis to Increase Your Success

Strategy Analysis is an effective way to define and understand the “why” behind a proposed change, and determine whether it is worth doing. Business Analysts work with stakeholders impacted by a change to define the objectives of that change and the risks involved. Effective Strategy Analysis increases the probability of success of any initiative at any level within the enterprise.

In this presentation Aaron will discuss best practices of the Business Analysts’ work during Strategy Analysis. We will take a practical look at how business analysts work to define the change and the strategy to achieve it. Come and discuss the concepts of Strategy Analysis with Aaron and learn how to use these concepts to increase your success and sustain your business analysis career.

By participating in this discussion, you will learn:

  • ·   What we mean by “strategy” and how that relates to goals and objectives.
  • ·   The best practices in delivering Strategy Analysis.
  • ·   The “how” of Strategy Analysis.

This presentation will be in American English.

Target Audience:
  • Project Business Analysts
  • Enterprise Business Analysts
  • Business Systems Analysts
  • Requirements Engineers
  • Business and Solution Architects
  • Business Relationship Managers
  • Project Managers
  • Managers of Business Analysts
  • IT Managers
  • BACoE and PMO Directors



  • Novice
  • Intermediate 
  • Experienced
  • Business Analyst Manager     



      7:00 am - 7:30 am EDT - Virtual Networking

      7:30 am - 8:30 am EDT - Program


Presented by: Aaron Whittenberger, CBAP, CSPO, AAC, Vice President of Professional Development, Bluegrass IIBA Chapter

Aaron Whittenberger has over 30 years of Business and Information Technology experience, including 18 years of business analysis and 15 years as a Consultant. He has mentored many business analyst professionals to advance their career. Aaron earned his Certified Business Analyst ProfessionalTM (CBAP®) certification in 2008, his Certified Scrum Product Owner (CSPO®) in 2018, and his IIBA® Agile Analysis Certification (IIBA®-AAC) in 2019. Aaron is Founding President of Bluegrass IIBA Chapter, as well as has served the IIBA® as Regional Director of the Americas Eastern Region and the Chairperson of the Role Delineation Committee, responsible for the relevancy and validity of the IIBA® certification program. He is a 2016 Inductee into the Bluegrass Business Analysis Hall of Fame.

Aaron lives in Independence, KY and has four children. He participated in his first ever game of cricket with his co-workers just a few years ago. For himself, Aaron enjoys a good round of golf, we’ll see if he ever has one.


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Based in Lexington, Kentucky and serving all interested Kentucky Business Analysts    

Mailing address:  Bluegrass IIBA Chapter | 1588 Leestown Road, Suite 130-111 | Lexington, KY  40511



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