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Bluegrass IIBA - Design Thinking for Products

  • Wednesday, April 20, 2022
  • 6:00 PM - 7:45 PM
  • Virtual chapter meeting



Topic: Design Thinking for Products

In today’s business environment, we need new tools and models to operate in a more flexible, discovery-driven world. Design Thinking has emerged as a successful methodology that organizations use to approach problem-solving and delivery of innovative solutions that delight their customers.

In this interactive session using “Mentimeter”, you will learn the benefits of incorporating Design Thinking methodologies for increased customer alignment and business impact. This discussion provides participants with a high-level overview of Design Thinking methods and tools. The presenter will use case studies to show how to successfully integrate design methods into products with lessons learned and unique outcomes.


Learning Objectives:

1. Identify and apply Design Thinking techniques for improving benefits realization and product success

2. Describe the benefits of incorporating design methodologies on projects for organizational understanding and buy-in

3. Illustrate multiple design-thinking tools that could benefit current or future projects

Target Audience:
  • Agile Team Members
  • Project Business Analysts
  • Enterprise Business Analysts
  • Business Systems Analysts
  • Requirements Engineers
  • Business and Solution Architects
  • Business Relationship Managers
  • Project Managers
  • Managers of Business Analysts
  • IT Managers
  • BACoE and PMO Directors



  • Novice
  • Intermediate 
  • Experienced
  • Business Analyst Manager     



      6:00 pm - 6:25 pm - Virtual Networking

      6:25 pm - 6:30 pm - Chapter News

      6:30 pm - 7:30 pm - Program

      7:30 pm - 7:45 pm - Relating this topic to the IT BA Role


Presented by: Bruce Gay, PMP

Bruce Gay helps individuals improve their project management skills, become better leaders, and achieve professional greatness. For the past 15 years, Bruce managed product teams that incorporated UX Design and Design Thinking methodologies into their product development processes. In his current role, Bruce manages a group of project managers supporting a portfolio of product development and technology deployments for a large healthcare system.

Bruce lives in Pittsburgh, USA with his wife, two daughters, and his dogs. He is an active volunteer with the PMI Pittsburgh chapter and was Director of Corporate Sponsorship for several years. Bruce shares his experiences and ideas on twitter: @brucegay and

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Based in Lexington, Kentucky and serving all interested Kentucky Business Analysts    

Mailing address:  Bluegrass IIBA Chapter | 1588 Leestown Road, Suite 130-111 | Lexington, KY  40511



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