Making Connections. Building a Brand.

Monday, June 01, 2015 12:00 PM | Aaron Whittenberger, CBAP, CSPO, AAC, CPOA (Administrator)

The Bluegrass IIBA Chapter has completed another successful program year.  This year has seen us receive our charter from IIBA, incorporate the chapter, ratify our By-laws, open new marketing channels through social media, increase the variety of our program while maintaining its consistency, reorganize our chapter leadership team, and run chapter Board of Directors elections smoothly under the direction of a Nominations Committee.  We increased chapter membership to 30 members and attendance at our events steadily increasing.

Making Connections

We ended the program year on a high note with an Executive Panel Discussion that featured CIOs and Directors from Tempur-Sealy International, Toyota and UK Healthcare.  We held this meeting at the Bluegrass Community and Technical College.  Our chapter leadership once again participated in the ITT Technical Institute Program Advisory Committee.  We made inroads to new companies as their associates participated in our program for the first time; these include NTT Data, Papa Johns, PeriTech, Galmont Consulting, and Morgan Lewis.

Changing of the Guard

As mentioned, we successfully and smoothly completed elections for our Board of Directors, electing three new members to the Board.  With that we give a great deal of gratitude to Bud Ratliff, Daryl Keltz and Naresh Shah who have relinquished their positions to make room for Terry Sundy, Brandy Phelps and Jason Ballard.  We also welcome LeShai Phelps and Gabriel Ferguson to Director positions on the chapter leadership team.  Even with this change in leadership you will see the same dedication to an excellent and consistent chapter program.

Strategic Planning

Although the chapter does not meet during the summer months, the chapter does not lay dormant.  We do not hold program meetings so that our chapter leaders, members and participants can take summer vacation with their families.  However, the chapter leadership team will hold its strategic planning session, along with the changing of the guard, in July.  We will be plan the upcoming program year and be ready to begin again in August.

Building a Brand

Building your brand is one of the hot topics in the business analysis space right now that challenges the individual practitioner to develop their unique distinguishable brand through their daily work.  This goes for IIBA chapters as well; we will continue to build the IIBA brand in the Bluegrass Region with a renewed dedication to community outreach.  Even with our new connections to organizations in the community, there are still some organizations that are not aware of our existence and our services available to them.  The Bluegrass IIBA brand will be based on community and reaching those organizations to offer our services and programs to them.  To see how Bluegrass IIBA Chapter can help business analysis and organizational change within your organization; visit our website (, join us at any of our events or email

Aaron S. Whittenberger, CBAP

President, Bluegrass IIBA Chapter 


Based in Lexington, Kentucky and serving all interested Kentucky Business Analysts    

Mailing address:  Bluegrass IIBA Chapter | 1588 Leestown Road, Suite 130-111 | Lexington, KY  40511



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