The Business Analyst in Agile: Myth or Essential Team Member?

Oct 15, 2025 6:00 PM - 7:30 PM Eastern Daylight Time  

Event Image
Join us for an engaging discussion that tackles one of the most debated questions in modern software development: Does the Business Analyst role have a place in Agile methodologies? While Agile purists point to the Scrum Guide's three core roles—Developer, Product Owner, and Scrum Master—as evidence that traditional BA functions are obsolete, many organizations continue to find value in dedicated business analysis expertise within their Agile teams. This interactive session will explore the tension between Agile principles and traditional business analysis, examining real-world scenarios where BAs have either thrived or struggled in Agile environments. Facilitated by Aaron Whittenberger, this audience-driven discussion will address key questions: Can business analysts effectively embed within cross-functional Agile teams? How do BA competencies complement or overlap with Product Owner responsibilities? What unique value propositions can business analysts bring to sprint planning, user story elaboration, and stakeholder collaboration? Facilitated by: Aaron Whittenberger, CBAP, AAC, CPOA, A-CSPO, ICP-APO | Wednesday. October 15, 2025 | 6 PM EDT | Local and remote attendance options available | Hosted by Bluegrass IIBA Chapter

Whether you're a seasoned business analyst navigating Agile transformation, a Scrum Master wondering about team composition, or an Agile enthusiast curious about evolving role definitions, this session promises practical insights and diverse perspectives. Come prepared to share your experiences and challenge conventional thinking about where business analysis fits in the Agile landscape.

Target Audience:
  • Business Analyst
  • Product Owners
  • Scrum Masters
  • Agile Team Members
  • Agile Coaches
  • Agile Enthusiasts
  • Business Managers and Directors
  • Anyone interested in the intersection of business analysis and Agile methodologies
 
Attendance options: We would love for you to join us in Appleton, WI if you can.  All our events have a remote attendance option for those who can't get to one of our locations. Refreshments will be available for those who do attend in-person.
 

Lexington, Louisville, and Cincinnati

Virtual

From wherever you may be at 6pm this Wednesday evening

Wisconsin

J. Geiger Consulting

122 E. College Ave

Suite 301

Appleton, WI  54911

 Virtual

From wherever you may be at 6pm this Wednesday evening
 
 

Schedule:

      6:00 pm - 6:15 pm - Networking and Refreshments (Refreshments available at our locations)

      6:15 pm - 6:25 pm - AI for BAs: Learn by Doing!

      6:25 pm - 6:30 pm - Chapter News

      6:30 pm - 7:30 pm - Program       

IIBA® CDU Credit: You will earn 1.5 Continuing Development Unit (CDU) by attending this event live. CDUs are continuing education credits to retain an existing IIBA Certification. You may claim your CDU under Professional Development, with event type of Chapter Event.  

PMI® PDU Credit:  You will earn 1.5 Professional Development Unit (PDU) by attending this event live. PDUs are continuing education credits to earn a new or retain an existing PMI certification. Read the PMI PDU page for more information on PDUs.  
 

Facilitated by: Aaron Whittenberger, CBAP, AAC, CPOA, A-CSPO, ICP-APO

Aaron Whittenberger has over 35 years of Business and Information Technology experience, including 20 years of business analysis and 15 years as a Consultant. He earned his Certified Business Analyst ProfessionalTM (CBAP®) certification in 2008, his Certified Scrum Product Owner (CSPO®) in 2018, his IIBA® Agile Analysis Certification (IIBA®-AAC) in 2019, his IIBA Certificate in Product Ownership Analysis (IIBA®-CPOA) in 2021, his ICAgile Certified Professional - Agile Product Owner (ICP-APO) in 2022, his Advanced Certified Scrum Product Owner (A-CSPO®) from Scrum Alliance in April 2024, and his AI for Product Owners Microcredential from Scrum Alliance in May 2025. He is a 2016 Inductee into the Bluegrass Business Analysis Hall of Fame, and the 2023 and 2024 IIBA Volunteer of the Year for the Americas Southeastern Region.  

Aaron lives in Independence, KY and has four sons. Just a few years ago he participated in his first ever game of cricket with his co-workers. For himself, Aaron enjoys a good round of golf, we’ll see if he ever has one.

Aaron's social media links:
 
         
 

Event Provided by:

 

Click the calendar icon next to the date, time and time zone above to add this event to your calendar.

 

Pass the Word:

Don't forget: Let your friends and colleagues know about this month's event by forwarding this event to them.

 

Organizers

BI

Bluegrass IIBA Chapter
Professional@bluegrass.iiba.org
Links
Connect with Bluegrass IIBA on LinkedIn
Bluegrass IIBA LinkedIn Company Page
Follow Bluegrass IIBA on Twitter
Subscribe to the Bluegrass IIBA YouTube Channel