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Leveraging Design Thinking to Drive Value to Your Customers Workshop

Sep 22, 2026 6:00 PM - Sep 23, 2026 8:00 PM Eastern Daylight Time  

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Early Bird Pricing ends September 4th | Design Thinking has emerged as a major trend for how innovative organizations and teams are approaching problem-solving. This hands-on, interactive workshop explores the intersection between Design Thinking and project teams and will provide participants with a high-level overview of Design Thinking methods and tools. Participants will work in small teams and will learn about useful tools to use in a more agile, discovery-driven world. Case studies are used to show concretely how to integrate design methods into projects with lessons learned and unique outcomes. The workshop includes a warm-up rapid-fire sketching exercise and several individual and group hands-on exercises to expose participants to various design methods for user research, idea generation, visualization and prototyping. At the conclusion of the workshop, participants should be able to describe the benefits of incorporating design methodologies on projects for increased customer alignment and business impact and be able to illustrate multiple design-thinking tools that could benefit current or future projects. This course qualifies for 4 PDHs/CDUs for all IIBA® certifications. This course will contribute 4 PMI® PDUs towards your chosen certification. Tuesday, September 22 and Wednesday, September 23, 2026 | 6PM - 8PM EDT | Virtual training class | This workshop is Sponsored by Bluegrass IIBA Chapter This Workshop is Delivered by Astrevo
At the end of this workshop, participants will be able to:
  • Describe the benefits of incorporating design methodologies on projects for increased customer alignment and business impact.
  • Identify and apply design thinking techniques for improving benefits realization and value delivery.
  • Apply innovative and adaptive techniques for user research and requirements elicitation.
Workshop Topics:
  • Introductions, Agenda Review and Workshop Goals Review
  • Warm up sketching exercise
  • Introduction to Design Thinking
  • Review value and benefits of incorporating Design Methodologies on projects
  • Review Design Thinking resources and highlight commonalities across well-known models
  • Introduction to the “Design Challenge” that participants will work on during the day
  • Deeper dive into the Stafford Design School model and its five stages
  • Review real-world Case Studies
  • Debrief results from the “Design Challenge” and prototyping work
  • Reflection on the learnings from the workshop
Target Audience:
 
This workshop is ideal for product and project professionals and anyone interested in enhancing their design thinking skills.
 
 
Certification:
 
This course qualifies for 4 PDHs/CDUs for all IIBA® certifications. This course will contribute 4 PMI® PDUs towards your chosen certification.
 
Sessions:
 
 
Tuesday, September 22, 2026; 6:00 PM - 8:00 PM EDT
 
Wednesday, September 23, 2026; 6:00 PM - 8:00 PM EDT
      Virtual training class
 
Pricing:
 
$79 IIBA Member Early Bird Registration Price (until 9/4/26)
  99
Guest Early Bird Registration Price
  99
IIBA Member Regular Registration Price (after 9/4/26)
119
Guest Regular Registration Price
 
          Group discount available for four (4) or more participants coming from the same organization.
          If you are from a Region 2 or 3 country, contact Aaron Whittenberger for a discount. You can see what region your country is in [HERE].
          If you are an IIBA Student Member, contact Aaron Whittenberger for a discount.
          IIBA and Bluegrass Members login to register at the Member price.
          Registration will close September 21, 2026 at 5:00 p.m. EDT.
 
Instructor: Bruce Gay, PMP, CSM, Principal Consultant, Astrevo.
 

Bruce Gay helps individuals improve their business skills, become better leaders, and achieve professional greatness. Bruce is a well-received speaker in the areas of design thinking, project/program management, cross-team collaboration, and AI tools for projects, and has presented at regional and international conferences. For the past 15+ years, Bruce managed product teams that incorporated UX Design and Design Thinking methodologies into their product development processes. Bruce currently runs his own freelance training and consulting business called Astrevo (www.astrevo.com).

Bruce lives in Pittsburgh, USA with his wife, two daughters, and his dogs. He shares his experiences and ideas on twitter: @brucegay and www.astrevo.com.

 

 
 
Workshop Sponsored by:
 
 
Workshop Delivered by:
 
 
 
Organizers

BI

Bluegrass IIBA Chapter
Professional@bluegrass.iiba.org