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You didn't see the gorilla. Neither did most people in the famous experiment — and that's the point. Our brains are remarkable, but they're far less reliable than we think. Join Thea Soehren for an eye-opening look at classic attention and perception experiments that reveal just how easily we miss the obvious, misremember the past, and confidently believe things that simply aren't true. For business analysts, this isn't just fascinating trivia — it's essential. Once you understand how fallible human perception really is, you start to rethink everything: how you capture requirements, how you validate stakeholder input, and how you protect projects from the hidden risk of "I'm sure I remember it correctly." Come find out why our minds overlook, distort, and forget — and leave with practical ways to become a sharper listener, a more careful note-taker, and a more trustworthy analyst. Presented by: Thea Soehren, CBAP, CSPO, ICP-APO | Wednesday, November 18, 2026; 6:00 PM EST | Virtual presentation | | Hosted by Bluegrass IIBA Chapter

Don't miss this one — bring a colleague who thinks they have a perfect memory.

 

Schedule:

      6:00 pm - 6:25 pm - Virtual Networking 

      6:15 pm - 6:25 pm - AI for Business Analysts: Learn by Doing!

      6:25 pm - 6:30 pm - Chapter News

      6:30 pm - 7:30 pm - Program       

 

IIBA® CDU Credit: You will earn 1.5 Continuing Development Unit (CDU) by attending this event live. CDUs are continuing education credits to retain an existing IIBA Certification. You may claim your CDU under Professional Development, with event type of Chapter Event.  

PMI® PDU Credit:  You will earn 1.0 Professional Development Unit (PDU) by attending this event live. PDUs are continuing education credits to earn a new or retain an existing PMI certification. Read the PMI PDU page for more information on PDUs.  
 

Presented by: Thea Soehren, CBAP, CSPO, ICP-APO

At the forefront of Business Analysis at The Cincinnati Insurance Companies, I serve as a Senior Business Analyst blending strategic thinking with technical expertise. My certifications fuel my passion for delivering solutions that streamline processes, enhance system performance, and ultimately make people’s lives better.

As President of the IIBA Tampa Bay Chapter, my welcoming approach has helped grow a vibrant community of professionals. Under my leadership, we’ve hosted weekly training sessions and facilitated 200+ study groups, earning the IIBA Global Professional Development Award in 2025.

Beyond the chapter, I actively teach and speak for other IIBA chapters and organizations worldwide, sharing insights that elevate the practice of Business Analysis. Honored as IIBA Volunteer of the Year for the USA Southern Region, I advocate for excellence in Business Analysis and Project Management while mentoring the next generation of leaders.

My vision is simple: to create opportunities that transform careers and elevate the impact of Business Analysis worldwide.

 
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