Register for Bluegrass IIBA - Check Yourself: What You Believe versus What is Reality

You didn't see the gorilla. Neither did most people in the famous experiment — and that's the point. Our brains are remarkable, but they're far less reliable than we think. Join Thea Soehren for an eye-opening look at classic attention and perception experiments that reveal just how easily we miss the obvious, misremember the past, and confidently believe things that simply aren't true. For business analysts, this isn't just fascinating trivia — it's essential. Once you understand how fallible human perception really is, you start to rethink everything: how you capture requirements, how you validate stakeholder input, and how you protect projects from the hidden risk of "I'm sure I remember it correctly." Come find out why our minds overlook, distort, and forget — and leave with practical ways to become a sharper listener, a more careful note-taker, and a more trustworthy analyst. Presented by: Thea Soehren, CBAP, CSPO, ICP-APO | Wednesday, November 18, 2026; 6:00 PM EST | Virtual presentation | | Hosted by Bluegrass IIBA Chapter