Change is the Only Constant in Business

Sunday, January 11, 2015 12:00 PM | Aaron Whittenberger, CBAP, CSPO, AAC, CPOA (Administrator)

Continued and deepened focus on strategic organizational change will be good for Business Analysts in the Bluegrass Region and around the world.  Organizational change has been a focus in many industries for years; but I believe we will see a greater focus on organizational change at the strategic level in upcoming years, and business analysts are on the front line of change.  Several major industries, and many organizations within them, are in the process of transition so it should be no surprise that the importance of business analysis will be illuminated as markets shift and organizations are forced to deal with the accelerated pace and volatility of business.

Healthcare is a perfect case in point. Legislative changes of late have shifted the underlying foundation of the industry causing participants throughout the value chain to redefine their business models. Providers are struggling to keep up as they seek out new products and services to address a consumer-driven, rather than payer-driven, market. In many ways, financial services firms have undergone similar changes over the past few years. Branch banking has given way to technology-based solutions which bring products and services closer to the customer adding convenience and accessibility along the way. No matter the cause, change is not possible without projects and projects are not possible without business analysts. The good news for the profession is that change seems to be just about the only constant in today’s markets.

Here in the Bluegrass, as Toyota executes on their plan to move out of Cincinnati we will see more jobs coming to their facilities in Georgetown over the next two to three years.  This will have a welcomed effect on the local economy, but it will cause other organizations in their supply change, and in the local communities, to adjust to continue to service Toyota.  As organizations such as Toyota, KentuckyOne Health, Fifth Third Bank, Forcht Group, Lexmark International, Xerox, Big Ass Solutions and Tempur-Sealy show renewed focus on strategic organizational change they will have to exert great effort in determining what is, and is not, essential for the business.  This is true from a cost-containment and business process improvement perspective; where business leaders will back project that most closely align to strategy and provide the greatest value to the business.  This will provide tremendous focus and push to provide better business analysis activities within the organization, especially in the areas of enterprise analysis and project portfolio management.

The good news for businesses and the business analysis profession is that IIBA® is in excellent position to support the profession as it has done since its inception in 2003.  With new leadership, a new strategic plan, a new version of the BABOK Guide® due out in April; IIBA has shown renewed focus on chapters, products and business alignment.  This has positioned IIBA® to support the continued and expanded strategic demands put on business analysts, enterprise business analysts, business intelligence analysts, business process analysts, product managers, project portfolio managers and other business professionals.

So as businesses make continual changes to the environment in which we all work we will see a new set of challenges for business analysis professionals.  However, business analysts have the skills and talent to adjust to these challenges and bring about change that delivers the greatest value to the organization.  To see how Bluegrass IIBA Chapter can help business analysis and organizational change professionals here at home, join us at any of our events or email

Aaron S. Whittenberger, CBAP

President, Bluegrass IIBA Chapter



Based in Lexington, Kentucky and serving all interested Kentucky Business Analysts    

Mailing address:  Bluegrass IIBA Chapter | 1588 Leestown Road, Suite 130-111 | Lexington, KY  40511



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