Webinar: Skepticism to Advocacy: Selling Business Analysis to Reluctant Stakeholders
Have you ever felt professionally misunderstood? Ever had stakeholders that don’t want to engage with business analysis work, or that involved BAs too late? If so, then this is the session for you!
The harsh truth is that business analysis is misunderstood sometimes. Yet, it is our role as practitioners to cut through that misunderstanding and show stakeholders the value that we can add. In this session, you’ll hear tips and techniques from the world of sales that can be used to ‘sell’ the BA role internally.
During the session you will hear:
Presented by: Adrian Reed
Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is editor-in-chief of the quarterly open-access magazine BA Digest, and he speaks internationally on topics relating to business analysis and business change. Adrian wrote the 2016 book ‘Be a Great Problem Solver… Now’ and the 2018 book ‘Business Analyst’
You can read Adrian’s blog at http://www.adrianreed.co.uk and connect with him on LinkedIn at https://www.linkedin.com/in/adrianreed/.
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Based in Lexington, Kentucky and serving all interested Kentucky Business Analysts
Mailing address: Bluegrass IIBA Chapter | 1588 Leestown Road, Suite 130-111 | Lexington, KY 40511