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BA Career Series Webinar: Introduction to Business Value Analysis with David Mantica

  • Tuesday, March 28, 2023
  • 12:00 PM - 1:00 PM
  • Virtual webinar

BA Career Series Webinar: Introduction to Business Value Analysis

In our BA Careers Series we will investigate specialized and complementary careers in business analysis, such as Agile Analyst, Business Relationship Management, Change Management, Product Ownership Analyst, Project Management and others.

Agile is a great way to build solutions, products, or software in a way that reduces waste, connects ideas to need, and protects users from risk. When it comes to Agile, you still have to understand what to build in order to properly utilize its many upsides. Several Agile teams are learning the hard way that their real value does not come from following the science of the agile practices, but it can be found in the team’s ability to plugin the right aspects to build for the right reasons. Without a strong Product Owner, Agile teams may start providing an output that misses need or opportunities in much the same way as waterfall projects.

Business Value Analysis looks at the way teams make decisions on what to build next. While this responsibility is typically left in the hands of the project sponsors (executives in the company), the speed of change and the complexities of our work systems are changing the way decision regarding the “next steps” in the process are made.

This presentation provides professionals with the foundation necessary to understand the very esoteric concept of Value, which can mean many different things based on someone’s prospective or position. This session will provide tangible ways to assess value as well as what critical thinking skills should be utilized to support the decision process. Additionally, this session will discuss how to look at business direction and connect it the work planning you do. Understanding this critical topic is the key to long term product success, especially at the program and portfolio level, and this holds true regardless of what methodology you use.

Earn 1 CDU/PDU when you attend this hour-long session.

A recording of this webinar will be available shortly after the live event.

Presented by David Mantica, VP and General Manager, SoftEd USA

Fueled by his passion for developing empowered knowledge workers, David Mantica helps companies develop their teams through training and coaching, equipping them with the critical skills needed to work effectively in a volatile, uncertain, complex and ambiguous (VUCA) world. With over 30 years of experience and more than 700 speaking engagements, he has inspired better work practices in all areas of business.


    Based in Lexington, Kentucky and serving all interested Kentucky Business Analysts    

    Mailing address:  Bluegrass IIBA Chapter | 1588 Leestown Road, Suite 130-111 | Lexington, KY  40511



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