Bluegrass IIBA - Bringing Data to L.I.F.E. and Life to Data

  • Tuesday, January 18, 2022
  • 6:00 PM - 7:30 PM
  • Virtual chapter meeting



Topic: Bringing Data to L.I.F.E. and Life to Data

What does it mean to bring data to life? Does data take on a “LIFE” of its own, or does it have to be nurtured, prodded, refined, pushed, and pulled along the way? Why should we even care?  Marketing and customer experience expert Jay Baer once said, “We are surrounded by data, but starved for insight.”  Although it has been said that exabytes of new information are generated on a daily basis, how much of that data is actually meaningful? Does volume necessarily translate into value? What vision can we bring to bridge this gap?

A recent study involving more than 500 IT decision makers in the US and the UK found that businesses are missing out on $5.2 million in revenue due to untapped data.  Your data are only as powerful as the business decisions they fuel. In this session, discover the four “L.I.F.E.” pillars of relevant data that will bring meaning to these masses of numbers.  Catch the right blend of left-brain logic and right-brain ideas.  Recognize the value of answering questions you know and exploring questions you don’t know.  Find out how to turn obstacles into opportunities as you bring data to L.I.F.E. and life to data.

Target Audience:

  • Project Business Analysts
  • Enterprise Business Analysts
  • Business Systems Analysts
  • Requirements Engineers
  • Business and Solution Architects
  • Business Relationship Managers
  • Project Managers
  • Managers of Business Analysts
  • IT Managers
  • BACoE and PMO Directors


  • Novice
  • Intermediate 
  • Experienced
  • Business Analyst Manager     



    6:00 pm - 6:30 pm - Virtual Networking
     6:30 pm - 7:30 pm - Program


Moderated by: Retta Witter, Vice President, Professional Development, Bluegrass IIBA Chapter


Having received advanced degrees in secondary education, Joe began a ten-year career as an educator. While in this career, he furthered his graduate education, earning a doctorate in education. His career focus changed to IT in the early 1990’s when he started as a Computer Consultant at NC State University. Three promotions later, Dr. Perez ended his successful 25-year career at NC State as Business Intelligence Specialist when he took another promotion to become Senior Systems Analyst at the NC Department of Health & Human Services (DHHS) in the fall of 2017. In addition to his full-time leadership role at DHHS, Joe was named Chief Technology Officer at SolonTek Corporation in October 2020. With more than 12,000 followers on LinkedIn and several professional certifications, Perez has stayed active in the IT, HHS, and higher ed communities as a much sought-after resource, highly-recommended international keynote speaker, data analytics & visualization expert, and specialist in efficiency and process improvement.  In 2020 alone, Perez spoke at more than two dozen conferences, and continues to be in high demand in 2021 with more than 40 speaking engagements, expanding his reach into sixteen countries on every inhabited continent on earth, impacting thousands.  Through the years, Dr. Perez has never lost his love for teaching, having been a guest at many nationally-recognized podcasts. When he takes a break from work and speaking, he enjoys spending time with his wife of more than 30 years and their children. He also sings, plays the piano, composes songs, and serves as speaker, interpreter, and music director to his church’s Hispanic ministry. If there's any spare time left, he enjoys publishing a monthly military newsletter, working out in the gym, and catching up on Star Trek reruns. "It's a busy life indeed, but I wouldn't trade it for anything in the world. I’m a firm believer that if I’m not innovating, then I’m stagnating," says Joe.

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Based in Lexington, Kentucky and serving all interested Kentucky Business Analysts    

Mailing address:  Bluegrass IIBA Chapter | 1588 Leestown Road, Suite 130-111 | Lexington, KY  40511



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